About

Young people sitting in loungeroom, watching steaming TV

Transparent insights for all

Reimagine market intelligence and illustrate the full funnel value your streamed channels deliver.

Enhance your offering

With concrete evidence of advertising effectiveness, Infinitum enables you to demonstrate the true value of your streamed channels to advertisers through detailed analytics and media insights.

Gain unmatched market insight with our detailed, timely intelligence to fuel informed investment decisions and sharp financial analysis designed for agile market navigation.

Track effectiveness

Track which creatives, channels, and timeslots generate the most effective response. Measure cost per visit alongside traditional reach and frequency metrics to refine your media strategy and maximise return on investment.

Drive efficiency and precision in a market that never stands still.

Set yourselves apart

Use Infinitum to create concrete evidence of your platforms advertising effectiveness. Differentiate yourself from the pack by providing clients with unparalleled performance metrics.

Leverage our deep market intelligence to understand and refine publisher strategies, and gain a competitive edge, all through our advanced, user-centric platform.

Comprehensive comparisons

Deliver superior value to clients with comprehensive campaign performance data. Compare effectiveness across broadcasters, creatives, and regions to craft data-driven recommendations that set your services apart.

What is Infinitum?

Infinitum is a specialist Broadcast Streaming Video (BSV) analytics platform designed for broadcasters, advertisers, agencies and ad platforms.

It provides advertisers with 1:1 measurement and analysis capabilities on BSV platforms.

Infinitum offers a ‘no click’ solution for tracking the performance of BSV campaigns from ad impression served to a website visit or app use, and through to cost per sale.

What is ‘no-click’ tracking?

Infinitum measures post-ad exposure behaviour without needing the user to click the ad, capturing engagement that occurs on separate devices from where the ad was served.

Does Infinitum report on standard metrics?

Infinitum is designed to provide metrics which are highly relevant for measuring ‘no-click’ BSV channels. There is some crossover, for example cost per visit and cost per sale, but also removal of irrelevant no-click metrics such as Time on site, Bounce Rate, and Page Session per view. The rationale for this is that each visit is pure and truly represents the customer behaviour.

Infinitum will also provide some basic appreciation of funnel conversion. For example, traffic to site from the BSV channel and how this converts to sale. However, it does not track traffic or pathways through the site.

How is it different to other tracking solutions?

Current tracking solutions cannot measure the true impact of BSV channels. Infinitum enables an advertiser to understand the complete of customer behaviour, not just the very small percentage that might follow a UTM or get caught by a device-based cookie.

While over 70% of streamed ad impressions are served over Connected TVs (CTV), responses are primarily phone, tablet, and desktop based. Making Infinitum a critical addition to the solutions currently available to measure advertising effectiveness.

How does it work?

Infinitum is a proprietary reporting platform which uses a range of tags, data, and technology to connect advertising impressions to page visits and funnel behaviours.

It is a 1:1 match between the impression served and engagement with an advertiser’s digital environment.

Where is my data stored and how secure is it?

It’s very important to understand Infinitum does not hold any personal customer data. The basic data it records are campaign mechanics (ad impressions by creative, length, day, daypart, and region), and customer response data (website visits, completions through a customer funnel).

Infinitum makes no use at all of any personally identifiable data, nor does it share any unique identifiers with the advertiser in either the visual or data layers.